Colombian Hydrangeas Gain Ground in International Markets

María Rosmery Martínez, from Betania in El Carmen de Viboral, left her job in 2019 to start a hydrangea farm. Thanks to her hard work, she has transformed her small business into a thriving agro-enterprise exporting hydrangeas to high-demand markets such as the United States and South Korea. Her inspiring story showcases the potential of Colombian floriculture and the ability of small producers to access international markets.